MARTHA STEWART has been America’s lifestyle icon for four decades, and she’s just as relevant as ever. Broadcasting her new Martha Knows Best show on HGTV from her 153-acre home and farm, Cantitoe Corners, on the Bedford / Katonah border, hundreds of thousands of people commenting on her posts, still publishing Martha Stewart Living in print and online, and always selling a new book and fresh line of kitchen, bath or garden products…She’s the doyenne of domestic, the professor of proficiency, her honor of the home. She’s been an influencer since before there were influencers.
Explaining her career, Martha recounts: “I was lucky to choose an area of focus – the home and living – that’s infinite and involves everyone. I was a stockbroker and I probably could have been a CEO of some big company, but I chose to do what interested me.
I published my first book in 1982, and it’s only grown over the years. I think of myself as a teacher, and in order to be a good teacher you need to be constantly learning at the same time. I’m always curious and inquisitive.I think people see that I try to learn everything about what I do, and they trust me to make good choices and help them live a healthy and wholesome lifestyle.”
“I’ve also always been a student and an early adopter of technology. I got my first laptop in 1989 and I realized immediately that new media and the internet would change the way we communicate. I’ve tried to stay in front of that, on TV and online. It’s allowed me to keep growing my audience and my demographic. As times have changed, and particularly now, while we’re all trying to live with covid, and all trying to improve our houses and maybe grow some of our own food, more and more men, and younger generations, are more and more interested in things inside and outside their home. My audience used to be women 38 to 65, but now everyone is focused on living a good and healthy lifestyle.”
The reality is that Martha Stewart is really busy being Martha Stewart. Quite contentedly, her job is her life, and her life is her job. Life imitates lifestyle.
Photo from Instagram: @marthastewart48 caption: My pool in East Hampton is the place to be on a 89 degree day! When I built the pool thirty years ago it was designed to be as chlorine free as possible, with a natural concrete finish-no paint- and it fit in a long narrow space between the house and the property line. I made it extra deep for diving and with no protruding steps so we could really race the length without worrying about obstacles. After all these years, it is a fun place to swim!!!
For the holidays, Martha says: “I always do a family dinner for Thanksgiving. We’ll do that this year. Then we usually throw a big holiday party. I think we had 300 people last year. I guess we won’t be doing that this year. And then for Christmas, I usually take my 2 grandchildren traveling to exotic places. They’ve been to six continents and we have Antartica planned. We’ve been to the Galapagos, which is just wonderful, and to Africa, and we just have the best time. But with Covid, we’re not going to be able to do any of that. Like everyone else, we’re trying to figure it out. I think maybe we’ll do something here at home, and I’ll get all the kids baking, making some ice cream, and working with the hens, like old times. My new cookbook, Martha Stewart’s Cake Perfection, which is my 97th book by the way, has a yummy chocolate cake I’ll definitely use with the kids.”