IN-TOWN INFLUENCE: May/June

May 7, 2021

Layla Lisiewski & Jessica Blouin of the Local Mom’s Network

It seems almost obvious that grouping local moms on social media would produce some of the most dedicated and trusting audiences, and that successful influencers in this category can have outsized influence on their followers’ purchases and other decisions. After all…not even a group of local dads would mess with any group of local moms! ‘Local Moms Network’ has an effective and scalable model to harness this froce.

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Layla Lisiewski and Jessica Blouin met in 2018 and launched The Local Moms Network with the common goal of making life in the suburbs easier to navigate. Both were on career breaks with business backgrounds. Jessica graduated from the McDonough School of Business at Georgetown University and worked in marketing at Mastercard. Layla graduated from Brown University and had a career in financial services at Merrill Lynch. They both felt like they were spending endless 

time pouring over information to make informed decisions on everything from home contractors to where to send their kids to camp. “As a parent, there are so many decisions that you have to make every day, for your home, your family, your children. I was devoting so much time to finding the best lawncare companies, safe household cleaning supplies, meal options for families, orthodontists, after school programs… and on and on. And I figured that other moms might want to benefit from all that research too,” Jessica explains. At that point, Jessica and Layla were introduced by a mutual friend in New Canaan over lunch. Layla recalls, “The moment Jessica and I met we instantly connected. After my own experience endlessly searching for resources and activities for my three – and now four – young children, and our conversation that day,

We Knew There Was A Need For A Parents Modern-Day Connection To The Community.

And we knew we would be the ones to build that together.” Both women felt that they could fill the gap in the market for local trusted content and resources to help busy moms like themselves. And so, The Local Moms Network was born. The pair started the endeavor by launching The Local MomsNetwork platforms in Greenwich, New Canaan, Darien, Westport, Stamford, Ridgefield and Fairfield – where they brought on talented local moms that knew the communities inside and out. This manifested as both an online resource, including guides, articles, monthly newsletters and even a discounts section, 

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and Instagram accounts for each location. …Less than three years later, the CT locations have over 77K in followers (the New Canaan account, @newcanaanmoms, has a following of just over 6k)!

Layla and Jessica have expanded the endeavor and built a true digital media company, serving local markets across the country. The Local Moms Network now boasts over 100 locations in 30 States!

3 Comments

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    Interesting point of view. Im curious to think what type of impact this would have globally? People obviously get frustrated when it begins to affect them locally. Ill check back to see what you have to say.

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