May 7, 2021

Influencers can offer a window into a seemingly perfect life. For many, a lot of the appeal is based on a flawless appearance. With some making that unattainable image a part of their brand, and others building a business dishing on the behind-the-scenes how-tos. 

B&NC Mag polled a bevy of influencers to find out what tips, tricks, and treatments they’re using to get ‘the look’ – and confirmed that there’s actually no secret: the perfect smile, skin, hair, wardrobe, and even a flat stomach…are all available locally!


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Your smile is part of a first impression. Before new acquaintances know anything about you, they notice your teeth. But not everyone has the time for braces. And even after years of dental work, some smiles just aren’t perfect. From a bad gum-line to stained or misshapen teeth, there can be lots of reasons to consider veneers. Some of the most famous smiles were made perfect with veneers: Tom Cruise, George Clooney, Kylie Jenner, and Demi Moore… and so many of the top influencers too. This January, Buzfeed said, “Having a perfect white smile and shiny teeth is like the equivalent of having the latest designer bags these days.” It’s the secret to a perfect smile and allows you to completely transform your look. 

Where to get them locally: Helaine Smith at Pound Ridge Cosmetic Dentistry has been specializing in veneers and smile rehabilitations for over 20 years. She has specialized training in veneers and works with the best ceramists in the United States to ensure the most natural looking, personalized smile. Additionally, Helaine works with clients who need updates or fixes to older veneers. Her practice is discrete, and even offers privacy appointments upon request.


Hair extensions are a great way to enhance your overall appearance, with minimal daily upkeep. The best and safest option for extensions is the Invisible Bead Extensions method. It offers an opportunity to add volume or length, or even fix a bad haircut. Whether the focus is an updo, or a complete transformation, the method is known to be the healthiest for your hair; the extensions are beaded and sewn with few points of contact so there’s no breakage… no heat, glue or adhesive. Additionally, rather than trying to match an existing extension color to your hair, these methods both involve coloring the extensions at the same time as your natural hair to offer a more cohesive look and feel. And, with IBE, you don’t have to worry about beadwork showing… expert and experienced technicians are able to hide the bead work so that it blends right, even when you flip your hair over. 

Where to get them locally: Nicole Strachan recently opened The Vault hair salon in New Canaan. She is Invisible Bead Extension certified and has brought on a team of experienced experts with certifications in invisible bead extensions who will work with each client to customize their look.  

Photo caption: The Vault is new to New Canaan! Nicole focused on creating a beautiful and tranquil space with a team of four expert stylists. In addition to their expertise in extensions, Nicole and the team are at the cutting edge of the latest color and cutting techniques.


It’s no secret that everyone strives for perfect skin. The goal is a clear and youthful complexion that appears natural and radiant. …But, with age, comes wrinkles!  

Botox has of course been around for decades and has become popularized because it’s so effective at treating wrinkles and expression lines. In the hands of a trained professional, Botox is one of the safest and most effective treatment methods available.  

Microneedling is a newer treatment that uses collagen induction therapy (small needles to penetrate the skin’s surface and spur the body’s natural healing mechanism). Collagen is a protein that makes up the majority of our skin’s connective tissue, and provides our skin with the plumpness, and volume of our youth. As collagen is depleted, our skin thins out and loses its natural regenerative qualities, leaving us defenseless to environment issues such as weather, gravity, pollution, and more. Similar to classic microneedling, we recommend RF microneedling (radiofrequency technology) which penetrates inner layers of skin to tone and tighten. The procedure reduces wrinkles, discoloration, blemishes, scars and acne, and promotes exfoliation, hydration, moisturizing, collagen production, elasticity, and a general glowing complexion. 

Where to get them locally: Stacey-Jo Murray has been a nurse practitioner for 20+ years and started the Rejive practice in 2014 with a focus on turning back the clock, using all medical grade equipment, treatments and products. She is a botox expert and specializes in Pixel 8 RF Microneedling, which uses heat energy to contour and has minimal downtime.


A big part of having an amazing look is being well dressed. Although everyone wants straight white teeth, fresh and youthful skin, beautiful thick hair, and a toned stomach… style is more about expressing your individuality. Every influencer has a different style, and what they wear is even part of their brand. It’s also the easiest thing to fix or change about your look for an upgrade or update. But finding clothes that make you feel confident and good isn’t always easy.

Local style experts: 

MaisonMarché is a travelling pop-up shop that makes the experience of finding your best look fun and elevated, while also focusing on the importance of styling and sourcing complete outfits. Each pop-up location is considered to be a different fashion ‘curation’, and MaisonMarché’s founder, Sarah Easley, works with more than 75 global brands to provide access to styles you can’t easily find at local stores or boutiques. Sarah and her team of stylists focus on helping her clients create a signature style shaped around their life, budget, and overall aesthetic. Sarah explains, “It’s empowering for someone to look and feel their best. It’s our goal to provide local access to global brands so each client discovers new independent brands and learns how to wear these special pieces for everyday life.”

Polly Goodyear is a personal shopper and personal stylist. She helps clients with anything from styling outfits for an upcoming trip or event, to helping them build an entirely new wardrobe – and while she is based locally and can come to your house – she also offers virtual services, including a tool that allows you to upload the existing items in your closet so that Polly can shop to compliment those existing pieces and create cohesive looks. Polly describes what she does saying, “My approach isn’t about high fashion or covering yourself up, and it doesn’t matter what you weigh or what size you are. Everyone deserves to look good & feel their best. I love to help people find the right items for them, and be more confident as a result.”


By: Eva Scrivo

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With over 25 years of experience doing hair and makeup for television and film, I know firsthand the power of skillful makeup application. But, at no other time has on-screen-time played such a major role in our everyday lives. And because Covid suddenly hastened this phenomenon, many are woefully unprepared to look their best on Zoom, Facetime and our other personal broadcasts.

It requires two elements – proper lighting and a few professional makeup techniques. 

First, you need to have a balance of light on each side of your face. This can be achieved with two small light fixtures to the left and right of the computer monitor. I have even used candlelight and it looked great. The way your face is lit can also be affected by the position of the camera. You don’t want to be looking down at the screen, which tends to create shadows and unflattering downlighting on your face. You can elevate your computer to face level by placing it on a few books. You can achieve the same effect by lowering your chair. Many try to take advantage of natural light, but that is not always a viable option. Not to mention the change of light throughout the day, and depending on the season. 

Once the lighting is properly positioned, a few professional makeup techniques can do wonders:

  • Apply concealer in thin layers. Allow the first layer to dry then gently tap on a bit more for added coverage. As long as the concealer is not too light for your skin tone, this HDTV technique works like magic!
  • Adding a touch of bronzer warms the skin and brings life to a dull complexion, as the camera can really wash you out.
  • Shading the neck area with darker powder or foundation, makes it look smoother by minimizing fine lines and wrinkles (this is a long-practiced technique for news anchors). This also works well for men!
  • Finally, add more polish to your blow dry and create extra height in the crown. To achieve more root volume, hold the hair up toward the ceiling while drying it (rather than pulling it down toward the floor). Creating more lift in the hair also makes your facial structure look more lifted, which is flattering for almost everyone!


If you’ve considered treatments for your skin but have shied away from invasive or surgical procedures, there are newly advanced lasers that can help you with skin concerns without taking drastic measures. In just a single treatment, aging, sun-damaged or scarred skin can benefit from improved tone, texture and radiance, with targeted fractional skin resurfacing treatments.

When considering laser treatments, keep in mind, not all skin cosmetic lasers are created equally.  Fractional lasers, cleared by the Food and Drug Administration (FDA), target damaged skin with microscopic laser columns that penetrate deep into your skin to expedite your body’s remodeling of collagen. And since the laser treats only a fraction of tissue at a time, it leaves the surrounding tissue intact, which promotes very rapid healing.  The treatment resurfaces your skin by stimulating the growth of new and healthy skin cells, from the inside out. As the skin heals, dark spots fade, wrinkles smooth, and skin texture and complexion improve.

The fractional laser’s resurfacing technique is used for:

Fine lines and wrinkles (such as crow’s feet and brow lines)

Sun Damage

Pigmentation and age spots

Surface Scarring (related to acne and surgical scars)

Actinic Keratoses (rough, scaly patch on the skin that develops from years of sun exposure) 

What are the benefits?

Smoother, fresher, younger-looking skin

Improved tone and texture

Reduction of unwanted brown spots

Reduced fine lines and wrinkles around the eyes

Improved appearance of acne scars and surgical scars

Quick and efficient treatment of large areas, which can take hours with other devices

Where to get the fractional laser treatment locally:

CareMount Medical Dermatology, 110 South Bedford Road, Mount Kisco.  CareMount dermatologists Dr. Ross Levy and Dr. Benjamin Rosenberg utilize the advanced Lutronic eCO2™ Plus laser. Before beginning treatment, the dermatologist will evaluate your skin condition, help you understand your treatment options, and give you a better idea of possible results based on your unique situation.

Dr. Ross Levy is the Chair of the Dermatology Department at CareMount Medical. He is board certified in Dermatology and Dermatologic Surgery. He has extensive experience with dermatologic lasers and other cosmetic procedures, and has been in practice for more than 20 years. 

Dr. Benjamin Rosenberg has more than a decade of experience in dermatology with a focus on cosmetic procedures. He is board certified in Dermatology and Dermatologic Surgery, and is a fellow of the American Academy of Dermatology and a member of the American Society for Dermatologic Surgery.

For more information about CareMount’s laser treatments and comprehensive dermatology services, or to schedule an appointment online, go to caremountmedical.com/dermatology.

As a teenager, I spent a lot of time in the sun. I paid a price for that tan because over the years, my skin became covered with brown spots that made me look much older than I was. The laser treatment made a real difference by reducing the dark spots, refining fine lines and giving me a younger, fresher, glowing appearance.


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