Diana started her Instagram account in 2014. As a new stay-at-home mom living in Bedford, she was looking for hobbies, and was in the process of decorating her first home. “I was just taking pictures of my house. Instagram was still pretty new, and I figured it could be fun to post some of the pictures I was taking. It was a personal, private thing. I was doing it just for kicks,” Diana says. But as she began using hashtags and posting regular content, all while keeping her anonymity, the account, then called @BedfordRose, began to grow.
In her Bedford home, Diana tried out some flamboyant trends, like painting a room hot turquoise and using bold wallpaper. And her eye-catching décor began to attract a following. “As the account grew, I got more and more into decorating. I’m not a professional decorator by any means, but I was having a lot of fun, and I thought maybe one day it could lead to something,” Diana recalls.
@BedfordRose reached a crossroads, as Diana describes it, when the Spiers moved from Bedford to New Canaan in 2017.
The account had amassed about 6k followers, which was enough that Diana knew she had something worth pursuing, but also enough that the account required a real time commitment. “That’s when I realized I could really grow this thing if I focused, and implemented some small tweaks.
And, with a new house in New Canaan, I had a new blank canvas to work with!”
she exclaimed. And as the content was no longer Bedford-based, Diana changed the account name to @dianarosespier, and began to incorporate herself into the feed more as well.
Diana’s interiors-focused following began taking off right before COVID, and gained significant traction during the pandemic, as many folks were spending much more time in their homes and looking for inspiration to make their spaces feel more special. She attributes the success to posting daily, strong content, networking and collaborating with other influencers, and always being willing to build up others.