THE FAT JEWISH: May/June

THE FAT JEWISH: May/June

  For the Instagram-less, who have no idea who The Fat Jewish is, or that his phenomena even exists… He’s got over TEN MILLION FOLLOWERS and has managed to parlay his top influencer status into millions of dollars of sponsorships, placements and...
IN-TOWN INFLUENCE: May/June

IN-TOWN INFLUENCE: May/June

Layla Lisiewski & Jessica Blouin of the Local Mom’s Network It seems almost obvious that grouping local moms on social media would produce some of the most dedicated and trusting audiences, and that successful influencers in this category can have outsized...
TIME FOR A VACCI-BRATION: May/June

TIME FOR A VACCI-BRATION: May/June

He looks like every soccer dad and he’s probably one of the most unassuming, soft-spoken, even demure, guys around; but make no mistake, Dan Pearson is the life of the party! Always has been – and when people start partying again – always will be! Chances...
INFLUENTIAL INSIGHTS: May/June

INFLUENTIAL INSIGHTS: May/June

Knowing which influencers have influence, with whom and how deeply their influence extends, the demographics and behavior of each influencer’s audience, and ultimately what influencer impressions will trigger a purchase decision, is a science. Billions in influencer...
LOOK THE PART: May/June

LOOK THE PART: May/June

Influencers can offer a window into a seemingly perfect life. For many, a lot of the appeal is based on a flawless appearance. With some making that unattainable image a part of their brand, and others building a business dishing on the behind-the-scenes how-tos. ...
LIZ & JD WILLITS: May/June

LIZ & JD WILLITS: May/June

Elizabeth (Liz) and Jefferson Dillard (JD) Willits became Mr. & Mrs. Willits on October 17, 2020. The ceremony was held at the St. Matthew’s Chapel in the Woods, a romantic spot with wooden benches that fits about 30 people comfortably, followed by a reception at...